The BBC and the Gaza appeal

The BBC made a controversial decision not to show the appeal by The Disasters Emergency Committee for aid to Gaza following the Israeli attacks. The BBC’s Director General, Mark Thompson stated that broadcasting the appeal ‘might jeopardise the public's confidence in the BBC's impartiality’:

http://news.bbc.co.uk/1/hi/uk/7848614.stm

Well, how about this for an idea? How about the BBC produce an appeal for aid for the Israeli victims of the conflict? Broadcast both appeals in the name of ‘impartiality’. Let’s see where the public’s sympathy is.